Jessica Brylo

With so many tools, at your fingertips, such as focus groups, mock trials, and big data, understanding juror behavior and perceptions is easy, but what do you do with all of that information? Big data analytics have transformed settlement and trial by predicting win rates, comparative fault rates, and verdict amounts, but how do you take big data findings and use them to leverage your case? Focus groups uncover key narratives and themes, but how do you synchronize information from focus groups with data results too inform your case strategy?

This seminar will explore the innovative use of focus groups and big data research in developing effective case framing and strategy. Jessica Brylo, owner and lead jury consultant at Trial Dynamics, will share insights on how to merge and leverage information gained from focus groups and big data to inform case framing, voir dire, opening, and overall case strategy.